Get this from a library! Spotřební chování a marketing. [Jan Koudelka]. Get this from a library! Spotřební chování a segmentace trhu. [Jan Koudelka]. Je zaměřen na znalosti a nákupní chování spotřebitelů v oblasti biopotravin. Cílem práce je zjistit 6. ; Supervisor: Olga Horová; Reader: Jan Koudelka .
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Spotřební chování a marketing
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The theoretical part deals with definitions of basic economic terms such as consumers and consumer behaviour, describes the purchase decision-making process and its phases and includes factors that influence consumer decisions in relation to the socalled black box. It focuses on the knowledge and consumers behaviour in the organic foods area. Allow this favorite library to be seen by others Keep this favorite library private.
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